Beyond Boundaries: Haifa’s Musical Kaleidoscope · interactive museum experience
About the work
A museum identity becomes a place to enter, move through and listen. Museum of Music brings together a visual identity, an exhibition environment and interactive listening tools.
Its first exhibition, Beyond Boundaries: Haifa’s Musical Kaleidoscope, follows the relationship between voice, image, performance and musical memory. Visitors arrive at a front desk, collect a free digital ticket and explore a dark gallery of moving-image works and listening stations.
Developed from Alex’s original Levant Museum of Art proposal for MICA’s Visual Identity Systems course, the project retains its overlapping circular mark and original condensed lettering. The music-note adaptation belongs to the exhibition; the orbit remains the museum’s signature.
Approach the front desk, choose your visit, collect a ticket and enter. Explore two listening studies and five further encounters with Haifa’s moving-image work.
Alex developed the museum’s identity, exhibition concept, graphic applications, spatial environment and interactive listening experience. The project connects visual design with research into performance, production and the circulation of musical references.
Process
Brand guidelines
The orbit, original lettering and exhibition-specific note: a consistent identity across print and space.
Posters, business cards, stationery and programme materials, with the current design files.
From identity to application
The kit carries the original orbit and letterforms across exhibition posters, business cards, letterhead and programme cards. The institutional signature anchors the system while the exhibition-specific note connects the printed invitation to the musical experience.
The institutional signature
Exhibition posters
The poster is the first invitation into the exhibition. Its hierarchy introduces the exhibition before the supporting institutional information; the gallery then expands that identity into architecture and listening.
These are RGB design proofs. Print color, stock and final production proofing remain to be resolved before manufacture. The original MICA artwork is retained as source material.
Experience & identity
01Reception and free-ticket journey02Live waveform, frequency listening and physical tablet03Refrain / Roots: Dibango, Jackson, Rihanna and Haifa04Museum of Music · original orbit and letterforms05The exhibition’s music-note adaptation
