Contribution
Building the brand concept
Alex developed the brand premise, visual identity and packaging system, then presented its applications through bottles, cans and serving objects.
Murray — Mediterranean Cocktails
Murray · original cocktail identity concept
About the work
A speculative identity for a Mediterranean cocktail brand, developed for MICA’s Visual Identity Systems course. The project combines a wordmark, emblem, illustrated labels and packaging mockups.
- Medium
- Brand identity & packaging concept
Alex’s contribution
Alex Dahdah · Visual identity & packaging design
Process
Myth, line and color
The emblem draws on Europa and the bull, enclosed by looping lines that suggest waves. A burgundy palette and an expressive serif wordmark carry this Mediterranean premise through the identity.
Process
Two cocktail variants
The label system distinguishes limoncello and rose from araq, anise and mulberry through ingredient illustrations and different landscape images, while retaining the shared wordmark and palette.
Process
Packaging and serving
Bottle and can mockups test the labels on different forms. Bar scenes, a gift box and an ice bucket extend the concept into how the drinks might be presented and served.
Photos
