A museum identity becomes a place to enter, move through and listen. Museum of Music brings together a visual identity, an exhibition environment and interactive listening tools.
Its first exhibition, Beyond Boundaries: Haifa’s Musical Kaleidoscope, follows the relationship between voice, image, performance and musical memory. Visitors arrive at a front desk, collect a free digital ticket and explore a dark gallery of moving-image works and listening stations.
Developed from Alex’s original Levant Museum of Art proposal for MICA’s Visual Identity Systems course, the project retains its overlapping circular mark and original condensed lettering. The music-note adaptation belongs to the exhibition; the orbit remains the museum’s signature.
Interactive exhibition · 2026 development
Approach the front desk, choose your visit, collect a ticket and enter. Explore two listening studies and five further encounters with Haifa’s moving-image work.
Alex Dahdah · Visual identity & exhibition design
Contribution
Alex developed the museum’s identity, exhibition concept, graphic applications, spatial environment and interactive listening experience. The project connects visual design with research into performance, production and the circulation of musical references.
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View workVisual identity & packaging design
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