Contribution
Design across scales
Alex developed the museum identity, exhibition graphics, stationery and spatial mockups, including a concept for visitors to explore music through individual sound channels.
Levant Museum of Art
Levant Museum of Art · proposed identity variants
About the work
An identity for an imagined museum of Levantine art and culture, developed for MICA’s Visual Identity Systems course. The concept extends from print graphics to exhibition spaces and a proposed interactive music display.
- Medium
- Museum identity & exhibition concept
Alex’s contribution
Alex Dahdah · Visual identity & exhibition design
Process
A flexible circular mark
Overlapping loops form a circular emblem above condensed, stacked lettering. Color and monochrome variations allow the same identity to move between different graphic settings.
Process
An exhibition within the identity
The imagined exhibition Beyond Boundaries: Haifa’s Musical Kaleidoscope tests the system through a poster and an introductory gallery wall. Layered type and a circular frame connect the exhibition graphics to the museum mark.
Process
Listening as an interaction
A second gallery mockup proposes a music and video display where visitors could isolate channels, mute parts and make their own mix. It develops the exhibition’s interaction concept alongside the visual design.
Process
From stationery to the street
Letterhead, business-card designs and an outdoor advertising mockup test how the identity works at different sizes and viewing distances.
Photos
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