Alex Dahdah

Murray — Mediterranean Cocktails

A cream Murray can with burgundy rims beside a round bottle, carrying the original wordmark, rose linework and landscape artwork.

Product render · 2026

About the work

A speculative Mediterranean cocktail identity developed for MICA’s Visual Identity Systems course, bringing together a wordmark, a mythological emblem, illustrated labels and packaging concepts.

The 2026 presentation extends the identity through product visualizations, landscape and mythology illustrations, and a 20-second cocktail advertisement.

Medium
Brand identity & packaging concept
Duration
Cocktail ad: 20 seconds

Alex’s contribution

Alex Dahdah · Visual identity & packaging design

Process

Identity, objects and atmosphere

The original course identity and its 2026 development, from circular linework and Mediterranean landscapes to packaging, hospitality and film.

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01Mediterranean cocktail ad · 2026 · 20 seconds
Two round Murray bottles and two botanical cans arranged with a coupe on warm stone, retaining the landscape-led packaging concept.
02Murray cocktail collection · 2026 visualization
Two white Murray cans with burgundy botanical linework for anise and mulberry, and limoncello and rose.
03Botanical can studies · 2026 visualization
An open wooden Murray presentation box with intricate inlay, brass fittings, burgundy lining, lifting ribbons and fitted bottle and coaster compartments.
04Presentation-box refinement · 2026 design proposal
A cream Murray cocktail menu with embossed emblem coasters, blush linen, a brass clip and crystal glassware.
05At the table · 2026 hospitality mockup
An imagined Mediterranean landscape of terraced hills, orchards, tree masses and winding paths, crossed by fine burgundy lines.
06Land and trees · 2026 narrative illustration
Europa riding a bull through stylized waves, surrounded by circular lines, drapery and a tree-lined shore.
07Europa and the bull · 2026 narrative illustration
Bottle mockups showing the two Murray cocktail label concepts.
08Bottle packaging concepts · design mockups · MICA course design
Four views of burgundy and pale Murray can designs.
09Can packaging concepts · design mockups · MICA course design
Two bar-scene mockups with bottles, cans and serving glasses.
10Serving scenes · design mockups, reference background photography · MICA course design
Murray gift-box and branded ice-bucket mockups.
11Gift box and ice bucket · design mockups · MICA course design

Themes & places

Places

Place details & sources
  • Mediterranean brand concept and visual references Source
  • Course project: MICA, Maryland Source
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