Contribution
From name to applications
Alex developed the naming proposal and graphic system, carrying the identity through regional logo variants, two homepage studies and a letterhead.
Meals On
Meals On · original proposed identity
About the work
An independent rebrand proposal developed in Visual Identity Systems at MICA and extended into a complete identity study. Meals On treats ON as both an active state and the beginning of a phrase: a familiar mission with more ways to reach people. The system connects national and regional identities, flowing line illustrations, a website, stationery, tableware and delivery bags.
- Medium
- Visual identity · independent rebrand concept
Alex’s contribution
Expand to readAlex Dahdah · Visual identity & graphic design
Process
Same mission. More ways.
The naming idea, visual system and environmental proposition behind Meals On.
Process
A name beyond transport
The proposal shortens Meals on Wheels to Meals On. Removing the transport reference shifts the name toward the service itself and leaves room for different ways of delivering it.
Process
National and regional identities
A stacked wordmark anchors the system. Warm color gives the national identity its character; green variants pair the same lettering with illustrations that distinguish regional branches.
Process
On screen and on paper
Two homepage layouts test the national and regional palettes. A Maryland letterhead carries the green identity into correspondence, with a flowing line illustration along its lower edge.
Media
Themes & places
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