Behance
Case studyThe Kelme visual identity.
Explore the design presentation, typography and identity in the original case study.
Kelme
About the work
A visual identity for Kelme, an initiative for reading and writing in Lebanese. A circular mark filled with letterforms, a rounded wordmark and a burgundy-and-magenta palette connect language resources, keyboard tools and editorial graphics. The work includes the logo system and visual guidelines.
- Medium
- Visual identity
- Year
- 2023
Explore the work
Alex’s contribution
Alex Dahdah · Visual identity & design
Design
Identity, logo & guidelines
Alex designed Kelme’s visual identity, logo system and guidelines, with website work and occasional maintenance for the initiative. The circular letterform mark and burgundy palette carry into the editorial applications shown below.
Collaboration
Letters shaped by a team
Coverage of the 2022 Lebnéne launch names Alex among the contributors involved in making and evaluating the Lebanese letters.
In use
Reading and writing in Lebanese
KELME brings together language resources and keyboard tools. The Lebnéne iOS listing provides a public route to the app.
Photos
Recognition
Press2022
Beirut.com
Critical opinionA critical response to Kelme
Labib Mansour critiques the keyboard initiative and its framing of Lebanese linguistic identity.
Alex Dahdah · Visual identity & design
Press2022
961
News articleThe Lebnéne keyboard
Coverage of Kelme’s keyboard and the team behind it, including Alex.
Alex Dahdah · Visual identity & design
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