Alex Dahdah

FIXABL

Original FIXABL social cover with white lettering over an orange-to-indigo gradient

Source: Original FIXABL identity

About the work

Visual identity and applications for FIXABL, a home-service business in Richmond, Virginia. A lowercase wordmark, with its distinctive f and four-part x, connects a compact fxbl signature, orange and indigo, and three service graphics: fix it, connect it and light it. The system extends across business cards, social graphics and application studies, with later motion carrying the original lettering into digital settings.

Medium
Visual identity, motion & applications
Visual IdentityTypographyMotion DesignPrint Design

Alex’s contribution

Alex Dahdah

A name with character.

A direct, approachable identity for work around the home.

The lowercase wordmark gives FIXABL an informal voice. Its distinctive f and four-part x hold the name together, while the compact fxbl signature carries the same character into smaller spaces.

Solid and outlined versions give the mark different weights without losing its shape. The original guide pairs Myriad Variable Concept with lowercase lettering, keeping the wider identity close to the wordmark.

Original solid white fxbl compact mark
Compact signature · solid.
Original outlined fxbl compact mark
Compact signature · outline.
Orange#F26522
Indigo#2B3990

Orange brings warmth and visibility; indigo gives the lettering a steady ground. Both colors meet in the original gradient social graphics.

Fix it. Connect it. Light it.

Three short phrases connect the services to recognizable symbols: crossed tools, a connected home and a lamp.

Fix it: crossed tools and original lettering
Repair
Connect it: connected home and original lettering
Connection
Light it: lamp and original lettering
Light

Built from the X.

Later digital extensions stay close to the original drawing.

Isolated original X used for the FIXABL favicon

The X turns into place. The f slides outward, and the remaining letters resolve into the complete wordmark. The animation at the top of this page uses the original lettering, then holds the full mark before repeating.

The same X becomes a compact favicon. The richer fxbl signature remains available when there is room for more of the name.

Return to the animation ↑

The motion and favicon were developed in 2026. The new client website remains an unpublished preview.

Credits

The original mark, set in motion.

One identity. Different scales.

From a business card and social cover to garments, magnets and signs.

FIXABL business-card artwork with orange wordmark, service graphics and Maz Okeilli contact details on indigo
Business-card design · the reference used for the later vehicle and sign layouts.

A compact introduction.

The business card brings the wordmark, service graphics and contact information together. The vertical name and orange rule organize the dense surface, with the outlined compact signature closing the composition.

On a person. On the move.

The application studies carry the identity into everyday working settings, adjusting the scale and orientation of the lettering for each surface.

Orange polo garment mockup with white vertical FIXABL lettering
Garment design mockup · orange polo.
FIXABL garment design mockup from the original apparel studies
Garment design mockup · alternate application.
Prepared FIXABL side-magnet design with wordmark, service symbols and contact information
Side-magnet artwork · October 2026.
Prepared FIXABL tailgate-magnet design
Tailgate-magnet artwork · October 2026.
Prepared FIXABL yard-sign design
Yard-sign artwork · October 2026.

Vehicle magnets and yard signs: Alex + William / Prepared for Mazen.

Garments are shown as mockups; cards, magnets and signs are shown as design artwork. These images document the designs rather than their production or installation.

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