Alex Dahdah

Trisha Gupta Studio

Earlier archived Trisha Gupta Studio website

About the work

Website refinement and studio collaboration with artist Trisha Gupta. The work clarifies routes into her artwork, community projects, teaching and commissions, alongside portrait photography, photo and video editing, and printmaking assistance. Archived pages show the implemented navigation; a separate visual strategy proposal records an unrealized direction.

Medium
UI/UX & studio collaboration
Year
Summer–Fall 2023
Web DesignPrintmakingArtist SupportPhotography

Alex’s contribution

Alex Dahdah

The collaboration spanned summer and fall 2023. Archived pages preserve the implemented UI/UX refinements; the separate visual strategy proposal, delivered on August 20, remained unrealized. A portrait by Alex was published in East City Art on March 10, 2025; its capture date is unconfirmed.

Trisha Gupta Studio · UI/UX case study · 2023

A clearer way into
an artist’s practice.

Organizing the website around the art, the studio and the people visiting.

Alex refined the existing site’s navigation and homepage hierarchy. Four main routes made the different parts of Trisha’s practice more explicit, while a new artist introduction gave visitors context before exploring further.

Explore the implemented changes

Navigation & wayfinding

Fewer choices. Clearer starting points.

Seven header links became four routes into the practice. More descriptive labels explain what each destination offers.

Earlier navigation

7 primary links

Everything in one menu.

  1. Home
  2. Portfolio
  3. Art & Activism
  4. Classes & Workshops
  5. About
  6. Press
  7. Shop

About, Press and Home shared the same level as the artwork, community practice, classes and shop.

Implemented navigation

4 primary links

Lead with the ways people engage.

  1. 01

    Art Portfolio

    Discover the artwork

    Earlier: Portfolio
  2. 02

    Community Projects

    Explore the socially engaged practice

    Earlier: Art & Activism
  3. 03

    Classes & Studio Space

    Find learning and studio opportunities

    Earlier: Classes & Workshops
  4. 04

    Shop & Commissions

    Buy or commission art

    Earlier: Shop

Supporting information · footer

  • About
  • Press
  • Contact
  • Newsletter

Prioritize the practice

The header gives artwork, community projects, learning and purchasing a clear place.

Keep context accessible

About and Press moved to the footer, alongside Contact and Newsletter.

Simplify the route home

The separate Home item was removed. The site title continues to link to the homepage.

Explanatory diagram of the implemented structure, based on the archived website. The visitor purposes describe what the revised labels communicate.

Homepage & content hierarchy

Meet the artist. Then explore her work.

A homepage feature about one community project gave way to an introduction to Trisha and her wider practice. The shop opening and routes to the studio, portfolio and classes remained.

Before · featured project

  1. 01

    Shop & new collections

    Artworks lead the homepage.

  2. 02

    Artist. Storyteller.
    Community Activist.

    A statement of the practice.

  3. 03

    Earlier feature

    A Table for Everyone

    A featured community project, with an invitation to learn more or donate.

    Learn More / Donate
  4. 04

    Explore the practice

    • The Studio
    • Portfolio
    • Classes & Workshops

After · artist introduction

  1. 01

    Shop & new collections

    Artworks lead the homepage.

  2. 02

    Artist. Storyteller.
    Community Activist.

    A statement of the practice.

  3. 03

    Reframed introduction

    About Trisha Gupta

    An introduction to the artist, community activist and educator.

    Biography & Artist Statement
  4. 04

    Explore the practice

    • The Studio
    • Portfolio
    • Classes & Workshops

A broader introduction at the same point in the page. The new section describes Trisha as an artist, community activist and educator, with a direct link to her biography and artist statement.

Content sequence redrawn from the August 2023 and later archived homepage HTML. These diagrams explain page organization; they are not screenshots or a new visual design.

The actual website

See the changes in context.

The archived captures show the revised navigation within the existing visual identity. The artwork presentation at the top of the homepage remained in place.

Before · 8 August 2023

Open archived site
August 8, 2023 homepage with seven primary navigation items and Trisha Gupta’s artworks.
Homepage and main navigation · August 8, 2023 · Internet Archive. Artworks by Trisha Gupta.

After · 29 January 2024

Open archived site
January 29, 2024 homepage with four revised navigation groups; the artwork presentation remains in place.
Homepage and revised navigation · January 29, 2024 · Internet Archive. The same navigation is preserved in November 2023. Artworks by Trisha Gupta.
  1. Earlier websiteThe site before the study.
  2. Strategy deliveredWritten study and visual proposal.
  3. Changes preservedRevised menu, introduction and footer.
  4. Later captureThe same refinements still in place.

Archive dates identify preserved versions, rather than exact launch dates. The original website credits CRISS Collaborations; artworks pictured are by Trisha Gupta. The UI/UX refinements described here are Alex’s contribution.

First preserved changes · November 2023

Unrealized strategy proposal · August 2023

A further direction, explored on paper.

This mockup was a strategy proposal. It was never built as the final website design. It explores a fuller visual and editorial direction beyond the implemented refinements above.

Unrealized proposal · not the final website

Unrealized strategy proposal for Trisha Gupta Studio, with a blue homepage, artist introduction, press feed and studio section; not the final website design.
Unrealized strategy proposal · August 20, 2023. This visual design was never built as the final website. Artworks shown are by Trisha Gupta.

The proposed homepage journey

  1. 01

    Shop opening

    Lead with available work and a direct shop entry.

  2. 02

    Artist introduction

    Bring the portrait and a short biography into the homepage.

  3. 03

    Press & Updates

    Connect a news feed, blog and newsletter archive.

  4. 04

    Visit the studio

    Introduce the space and lead into classes and workshops.

What remained a proposal

The blue visual composition was never the final site. The proposed Press & Updates feed is absent from the preserved November 2023 and January 2024 homepages.

The written study also suggested clearer project dates, photographs of people learning, and direct purchase links from available artworks. Their adoption on interior pages is unverified.

View the complete original mockup

Original placeholder text is retained as part of the proposal. Artworks shown are by Trisha Gupta.

Credits

Trisha Gupta Studio’s actual website after the navigation refinements, preserved January 29, 2024; artworks shown are by Trisha Gupta · Trisha Gupta Studio

Trisha Gupta Studio’s actual website after the navigation refinements, preserved January 29, 2024; artworks shown are by Trisha Gupta

Source: Implemented website · Internet Archive, January 29, 2024 ↗

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