Project Type details: Identity system for a Lebanese-dialect keyboard & language project
Client or Project Lead: Kelme
Description: Built a visual identity around the distinctive letter ƹ, anchoring Kelme’s linguistic innovation. A pink-to-burgundy gradient nods to Tyrian red, while modular layouts and sans-serif typography keep the system accessible and modern. Subtle alphabet patterns reinforce the move beyond “Arabizi” toward a clear, culturally grounded script.
